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Transforming One of the Worst Library Districts in Colorado, to one of the Nation's Best
Anythink Libraries
Research indicated that voters across America were supporting less funding for libraries every year—because libraries were thought of as just a place to get free books or for kids to do homework. Our team helped transform the Rangeview Public Libraries by rebranding its image; highlighting its digital resources, community programs, and tech offerings under the new name of Anythink. With a focus on innovation, Anythink’s award-winning approach to library service is recognized by industry leaders and organizations across the globe. Anythink’s vision is to be the catalyst for innovation in Adams County – a place where people are happy, healthy, safe and smart.
Denver, Colorado
Services: Research & Planning, Name Development, Brand Development, Video, Print, Campaign Development, Naming, Website Development, Culture Development, Strategic Planning, Training, Environmental Design, Vehicle Wraps
How It's Going
167%
Increase in Circulation
$100k
Awarded National MacArthur Grant
+31%
Program Attendance
+74%
Increase in Computer Use
Top 10
Recognized by Library Journal as one of Top 10 Landmark "Libraries to Watch"
Anythink accomplished a lot in the 10+ years we worked together. The brand work we did with Anythink helped them become 1 of 11 libraries in America selected to receive a $100k grant from the MacArthur Foundation. They also earned The John Cotton Dana award for the nation’s top library, won the National Medal of Excellence for Museum and Libraries (presented by First Lady Michelle Obama), and Library Director, Pam Smith, was recognized as Colorado Librarian of the Year.
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