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Changing The Way We Talk About Cybersecurity
HYAS
Cybersecurity is a tough, competitive, vertical. With a wide landscape of products in the market, the industry is fighting to stay ahead of bad actors that tend to be two steps ahead all the time. HYAS was founded in 2015 on the core principle of revolutionizing the information security industry. Up until 2020 its momentum in the market had been largely bootstrapped with most of the focus going to developing and selling individual products. To make a leap in the market, employees had to unite under one brand, to start marketing the value of the company - to move the industry Full Forward.
Vancouver, BC, Canada
Services: Research & Planning, Brand Development, Naming, Video, Print, Campaign Development, Website Development
How It's Going
+84%
Direct Website Traffic
+58%
Content Shares
+937%
Campaign Content Clicks
+30%
YOY Social Growth
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Uniting under one brand meant becoming a brand driven company. Where sales, marketing, and operations worked together to help each other, and clients, stay ahead of threats. This internal culture change bred the OnPoint Partner Program, a one-to-many channel sales initiative that put resellers, and their customers, in the driver's seat, allowing them to stop threats before they became attacks
Can you imagine how easy it would be to take down a hospital network with a simple check-in to the ER? Turns out, all you need is an unmanned computer and a flash-drive. HYAS advanced threat detection tools allowed them to understand more about bad actors, threat networks, and possible attack vectors, before anything ever happened. That information helped the healthcare industry get ahead of Wide Open Workstations (WOW’s). Within 2 months HYAS was able to turn this insight into marketing, sales, and client ready solutions to help healthcare networks take a proactive stance against threats.
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