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A Brand Ranchers Can Stand Behind and Consumers Can Relate To
Mohair Council of America
Mohair is one of the most luxurious – and practical – fibers known to mankind. It dyes better. Feels softer. And resists fires. It’s coveted by the world’s finest fashionistas. It’s durable enough for the seats in luxury jets. And believe it or not, some of the very best is produced right here in the USA. And we got to let the world know about it.
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This comprehensive rebranding effort aimed to elevate Mohair USA's presence and appeal in targeted international markets leaned on a new website, fresh brand language, sustainability-focused videos, PR, and tradeshow assets.
San Angelo, Texas
Services: Research & Planning, Video, Photography, Print, Campaign Development, Website Development, PR
How It's Going
3x
200%
Blog Growth
2
Stories Added to Video Library
60%
Bounce Rate is Better Than Industry Average
Top 3
Buy Direct / Buy American Page Rank
American Mohair prioritized sustainability when building its video library to reflect its commitment to environmentally responsible practices. By showcasing sustainable farming techniques and eco-friendly innovations, the cooperative aimed to educate and inspire its members and the broader agricultural community. Highlighting sustainability not only aligns with global trends and consumer demands but also emphasizes Mohair USA's dedication to preserving resources for future generations. The video library serves as a valuable tool for promoting sustainable practices, enhancing Mohair USA's reputation, and demonstrating leadership in the movement towards a greener, more sustainable agricultural industry.
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