Building a Leader in the World of Waste and Recycling
Viably (Formerly Komptech Americas)
For over a decade, Komptech Americas had been a leading supplier of industrial waste and recycling equipment. With expanded capabilities, partnerships, and equipment lineups they needed a consulting firm to develop a comprehensive brand strategy to be used in marketing and as a strategic driver to develop a more viable brand and unified message as the company continued it's work as the most forward-thinking waste and recycling solutions provider.
Under the new brand name of Viably, GBHD worked to align internal teams, bring the new brand to vendors, partners, and customers, stand up a new website, and take Viably to market.
Denver, Colorado
Services: Research & Planning, Brand Development, Video, Print, Campaign Development, Website Development, Culture Development, Strategic Planning, Training, Environmental Design, Vehicle Wraps, Naming
How It's Going
56%
Added
Headcount
+14
Product Portfolio Growth
Voted Best Places to Work
2023
+6
Technology
Partners
+25%
Pages Viewed
Per Visit
​Armed with the qualitative findings extracted from in-depth and comprehensive market research and stakeholder interviews, the GBHD team analyzed customer, cultural, and category trends, as well as the brand’s current strengths, to land a competitive, yet authentic new positioning and write a compelling brand story.​​
GBHD established a disruptive innovation framework to listen, learn, and leverage insights across a spectrum of methodologies and approaches. From stakeholder collaboration sessions and brand ambassador coaching, we landed on taking the old Komptech Americas to market as Viably.
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We chose the name Viably because that’s how they approach everything they do. From parts and service to rental and pre-owned machine sales -- Delivering Possible is in their blood.
